feedback from previous customers who have worked with the contractor. Google reviews are often unbiased and provide insights into the quality of work, reliability, communication, and overall experience of working with the contractor.

When searching for a contractor on Google, the reviews and star ratings are often one of the first things potential customers will see. Positive reviews and high ratings can help establish trust and credibility with potential customers, while negative reviews can signal potential red flags and warning signs.

Additionally, Google reviews can provide a more comprehensive view of the contractor’s work than just their website or marketing materials. Reading through reviews can give a sense of the types of projects the contractor specializes in, their communication style, and any potential issues or concerns that previous customers have experienced.

Overall, Google reviews can be a valuable tool in the contractor selection process and can help ensure that you choose a contractor who is reputable, reliable, and experienced.